A New “Wonder Bra” Can Save Your Life?

Angela Baldwin
Staff Reporter

It massages your lymph nodes to drain away toxins, it has cushions embedded on its sides, is created by Intimate Health, was sold for 59 dollars, and it recently stopped being manufactured for possibly being a scam. What could this possibly be? Look no further; this describes the controversial Brassage Bra, a self-massaging bra that has claimed to prevent breast cancer.

Now every female student, including me, might wonder how this bra of all things might prevent cancer. Well, Intimate Health’s website claims that massaging the lymph nodes helps to “stimulate lymphatic flow, promoting healthy breast tissue.” It claims that by stimulation of the lymph nodes, toxins will drain away from those same lymph nodes. How does this happen? Little cushions are sewn into the sides of the bra and massage as one moves around.

Regular bras are even under attack by the claims of this so called, “Wonder Bra.” The makers of this bra claim that since regular bras don’t massage, toxins are allowed to build up in the breast. There has been absolutely no scientific data provided to prove this fact. Rest easy fellow female students; we might just still be healthy!

Just recently, around the end of March, the woman who created the bras, Christina Erteszek went onto Good Morning America so they could take a close look at the claims provided by this bra. They ended up seriously questioning Erteszek because the bra has no scientific proof; in fact, breast cancer researchers themselves say that this bra has no proof of being able to prevent breast cancer.

In addition, the so called claim of the bra being designed by an actual doctor is misleading. It was designed be a chiropractor, Dr. Jayson Sher. I’m not trying to bash chiropractors here; it’s just that a chiropractor and a medical doctor are two completely different careers.

Erteszek ended up becoming upset and leaving the Good Morning America set like a baby–definitely not helping her case that these bras are actually worth something. Soon after manufacturing, and soon to be sales of this product will cease. Seems like the Good Morning America team hit a little to close to home with their questioning of the bra’s authenticity.

Good news for all us females on campus, now we don’t have to shell out 59 bucks for a bra in order to prevent breast cancer! I know I am sure glad I did not get caught up in this scam. This bra seems to prove the age-old saying that some things are just “too good to be true.”